Aditi Raj Goyal is a Design Researcher and Strategist at Athena Infonomics. She specializes in bridging the gap between user-centered research and business strategy to drive organizational innovation.

Aditi’s expertise lies in integrating ethnographic research, systems thinking, and service design to create measurable business impact. Prior to joining Athena, she led end-to-end service innovation projects at Amura Health, where she developed service blueprints and training frameworks that improved communication effectiveness by 30%. She has also conducted comprehensive design audits and strategic roadmapping for business model transformations at Oizom. With a foundational background in UX design and nearly two years of experience as a design educator mentoring students in design thinking, Aditi brings a holistic approach to solving complex service challenges.

Her interests focus on the intersection of behavioral pattern analysis and business model innovation to build sustainable competitive advantages. Aditi holds a Bachelor of Design in Textile Design from NIFT Jodhpur and has pursued advanced academic specialization in Strategic Design Management at the National Institute of Design (NID), Gandhinagar.

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